The Importance of Backlinks
If you've read anything about
or studied Search Engine Optimization, you've come across the term
"backlink" at least once. For those of you new to SEO, you may be
wondering what a backlink is, and why they are important. Backlinks have become
so important to the scope of Search Engine Optimization, that they have become
some of the main building blocks to good SEO. In this article, we will explain
to you what a backlink is, why they are important, and what you can do to help
gain them while avoiding getting into trouble with the Search Engines.
What are "backlinks"? Backlinks are links that are directed towards
your website. Also knows as Inbound links (IBL's). The number of
backlinks is an indication of the popularity or importance of that
website. Backlinks are important for SEO because some search engines,
especially Google, will give more credit to websites that have a good
number of quality backlinks, and consider those websites more relevant
than others in their results pages for a search query.
When search engines calculate the relevance of a site to a keyword, they
consider the number of QUALITY inbound links to that site. So we should
not be satisfied with merely getting inbound links, it is the quality
of the inbound link that matters.
A search engine considers the content of the sites to determine the
QUALITY of a link. When inbound links to your site come from other
sites, and those sites have content related to your site, these inbound
links are considered more relevant to your site. If inbound links are
found on sites with unrelated content, they are considered less
relevant. The higher the relevance of inbound links, the greater their
quality.
Building quality backlinks is extremely
important to Search Engine Optimization, and because of their
importance, it should be very high on your priority list in your SEO
efforts. We hope you have a better understanding of why you need good
quality inbound links to your site, and have a handle on a few helpful
tools to gain those links.
If you've read anything about
or studied Search Engine Optimization, you've come across the term
"backlink" at least once. For those of you new to SEO, you may be
wondering what a backlink is, and why they are important. Backlinks have become
so important to the scope of Search Engine Optimization, that they have become
some of the main building blocks to good SEO. In this article, we will explain
to you what a backlink is, why they are important, and what you can do to help
gain them while avoiding getting into trouble with the Search Engines.
What are "backlinks"? Backlinks are links that are directed towards your website. Also knows as Inbound links (IBL's). The number of backlinks is an indication of the popularity or importance of that website. Backlinks are important for SEO because some search engines, especially Google, will give more credit to websites that have a good number of quality backlinks, and consider those websites more relevant than others in their results pages for a search query.
A search engine considers the content of the sites to determine the QUALITY of a link. When inbound links to your site come from other sites, and those sites have content related to your site, these inbound links are considered more relevant to your site. If inbound links are found on sites with unrelated content, they are considered less relevant. The higher the relevance of inbound links, the greater their quality.
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