Content Curation

What is content curation?

In simple terms, the process of content curation is the act of sorting through large amounts of content on the web and presenting the best posts in a meaningful and organized way. The process can include sifting, sorting, arranging, and placing found content into specific themes, and then publishing that information.

In other words, content curation is very different from content marketing. Content curation doesn’t include creating new content; it’s the act of discovering, compiling, and sharing existing content with your online followers. Content curation is becoming an important tactic for any marketing department to maintain a successful online presence. Not only that, but content curation allows you to provide extra value to your brand’s audience and customers, which is key to building those lasting relationships with loyal fans.

When do you use content curation?

Content curation can fit into your marketing efforts in many different ways, all of which should align back to your marketing strategy. Depending on your strategy, the following three content curation methods could prove beneficial to your business.

Share curated content on your social networks

Social media is one of the channels where content curation is key to staying relevant to your followers and growing your following.

Why is it important to share outsider content by other businesses or thought leaders? It shows your audience that you know the industry well, that you’re collegial and are aware of competition. It shows that you’re collaborative and confident enough in your own brand to share another’s content. It also doubles your exposure by potentially connecting you to another brand’s audience or online community.

Content Curation Tools

Curationsoft Content Curation Software

PageOne Curator

Curation Power

Curation Blueprint

Content Curation: How to Avoid Information Overload